Legendary Athlete’s Exquisite Timepiece Collection Up for Grabs
Tom Brady, the seven-time Super Bowl champion, is parting ways with his impressive watch collection, valued between $12,000 and $800,000. The coveted timepieces will be auctioned off by Sotheby’s in December as part of “The GOAT Collection: Watches and Treasures from Tom Brady.” The collection features a Patek Philippe, Rolex, IWC, and a custom-made Audemars Piguet, among others.
Brady’s fascination with watches began in high school when his parents gifted him his first timepiece. Over the years, he has curated a world-class assortment of exquisite watches, each telling a story of his remarkable career milestones. From his first Super Bowl win in 2002 to his Netflix special, “Greatest Roast of All Time,” Brady has acquired watches to commemorate these unforgettable moments.
The auction highlights include a stunning white gold and diamond-set flying tourbillon Royal Oak with bracelet by Audemars Piguet, worn by Brady during his Netflix special, estimated to fetch between $400,000 and $800,000. Another showstopper is the Richard Mille 35-03 “Baby Nadal,” a blue quartz-encased timepiece that could sell for up to $500,000.
Other notable lots include a rose gold Patek Philippe Nautilus, worn by Brady since 2017, and an IWC Pilot’s Watch Top Gun edition “SFTI” model, worn during his last Super Bowl Championship parade in 2021. According to Brahm Wachter, Sotheby’s head of modern collectibles, “The collection is truly unparalleled; the stories they tell, the authenticity they embody, and their historical significance elevate them beyond mere collectibles — these items are genuine pieces of sports history.”
The luxury watch market has experienced a surge in demand, with total sales reaching $493 million in 2024, a 6% increase over the previous year. As the auction houses invest more in watches, collectors and fans alike are eagerly anticipating the opportunity to own a piece of sports history.
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