**What Drives Consumer Sentiment & Business Confidence?**

Market Trends and Public Opinion: Uncovering the Hidden Influences

The pulse of consumer and business confidence has far-reaching consequences, shaping the trajectory of stock markets, electoral outcomes, and purchasing habits. But what sparks these shifts in sentiment? To uncover the underlying drivers, we delved into the historical data, examining the intricate relationships between measures of confidence and their underlying catalysts. By tracing the patterns back in time, we aimed to identify the key factors that sway public opinion and, in turn, influence market trends.

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