In the cutthroat world of online gaming, BetMGM is revving up its engines to reclaim its top spot. As the third-largest sportsbook in the US, the company has been losing ground in both sports betting and online casino gaming. But CEO Adam Greenblatt is confident that his latest technological innovations will be the game-changer.
At the Global Gaming Expo in Las Vegas, Greenblatt revealed that BetMGM’s integration of Angstrom, a cutting-edge AI-powered data analytics tool, has already yielded impressive results. During the spring baseball season, the company saw a staggering 209% increase in MLB home run betting compared to the previous year.
Another key development is the launch of a single, digital wallet for betting in Nevada, allowing customers to seamlessly collect their winnings within the same app. This move has reduced friction and boosted engagement, with a 125% increase in first-time depositors in Vegas during the current NFL season. What’s more, over 50% of these new players are continuing to play when they return to their home states.
Although BetMGM has slipped to third place in the lucrative online casino gaming segment, Greenblatt remains optimistic about the company’s prospects. He points to the increased engagement of players, who are returning week after week in greater numbers than before.
With its sights set on regaining momentum, BetMGM is betting big on its new technology to attract and retain customers. Will it be enough to propel the company back to the top of the gaming industry? Only time will tell.
Leave a Reply