**Morning Routine Gets a Boost with Brain Teasers**
Emily Ritter, a marketing executive, starts her day with a 15-minute routine that includes checking her social media, messages, and playing brain teasers on her phone. Recently, she discovered a logic puzzle called Queens on LinkedIn, which has become her go-to morning activity. “It’s a fun way to relax and engage my mind,” Ritter says.
LinkedIn, a professional networking platform, launched its first three games in May, and Queens has emerged as the most popular. The company is now introducing its fourth game, Tango, a logic puzzle that challenges users to fill in a grid with suns and moons based on specific rules.
Games are a key strategy for LinkedIn to increase user engagement and retention. The platform, which generates revenue from recruiting services and advertising, aims to provide a fun and interactive experience for its users. “We want to make LinkedIn a place where professionals can connect, learn, and have fun,” says Daniel Roth, LinkedIn’s editor-in-chief.
The games are designed to be played in short intervals, allowing users to take a break from their busy schedules and spark conversations with colleagues and industry peers. LinkedIn’s games editor, Paolo Pasco, says the company is committed to creating high-quality games that are both challenging and entertaining.
The success of Queens has been remarkable, with 83% of users surveyed saying it’s their favorite game on the platform. The game’s architect, Thomas Snyder, a renowned puzzle expert, has created a format that’s both engaging and addictive.
LinkedIn’s foray into gaming is a strategic move to increase user engagement and retention. With over 1 billion members, the platform is poised to become a major player in the gaming industry. As Roth says, “We want to make LinkedIn a place where professionals can connect, learn, and have fun.”
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