MLB’s Postseason Hits a Home Run with Record-Breaking Viewership
The 2024 MLB postseason is shaping up to be one for the books, with viewership numbers soaring to new heights. The National League Championship Series’ first game between the New York Mets and Los Angeles Dodgers drew in a staggering 8.26 million viewers, making it the most-watched LCS game on any network since 2009.
A League on the Rise
Despite concerns about MLB’s cultural relevance, the league has seen a significant increase in viewership across the board. The American League Division Series averaged 3 million viewers, a 20% jump from 2023, while the National League Division Series saw a notable rise in viewership as well.
What’s Behind the Surge?
So, what’s driving this surge in popularity? For one, the introduction of a pitch clock and rule changes have led to shorter, more action-packed games. Additionally, the league has successfully leveraged its young stars, such as Shohei Ohtani and Aaron Judge, to draw in new fans.
The Road to the World Series
As the postseason heats up, all eyes are on the remaining teams vying for a spot in the World Series. The Yankees currently hold a 2-0 lead against the Guardians, while the Mets-Dodgers series is tied at 1-1. With the Dodgers and Yankees facing off in the World Series, it’s shaping up to be a battle for the ages.
A Bright Future Ahead
MLB Commissioner Rob Manfred attributes the league’s success to its ability to adapt and innovate. “The increased enthusiasm baseball fans of all ages have shown the last two seasons is evident in all of the ways we track fan engagement,” he said. With its focus on emerging young stars, special events, and tight pennant races, MLB is poised for a bright future ahead.
The Business of Baseball
Eldridge Industries CEO Todd Boehly, whose firm owns the Dodgers, among other teams, sees the potential for huge returns. “The two most storied franchises in Major League Baseball coming together and playing in the World Series, there couldn’t be anything better for baseball,” he said. As the league continues to grow, it’s clear that baseball is back in a big way.
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