Robinhood Targets Pro Traders with New Platform Launch

Revolutionizing Trading: Robinhood Unveils Game-Changing Platform for Active Traders

In a bold move to expand its offerings, Robinhood, the popular retail brokerage firm, has launched Robinhood Legend, a cutting-edge desktop platform designed specifically for sophisticated traders. This innovative tool is set to revolutionize the trading landscape, providing users with advanced charting capabilities and a seamless trading experience.

Streamlining Trading with Advanced Charting Tools

The introduction of Robinhood Legend marks a significant departure from traditional trading platforms, which often require users to navigate multiple apps and charting platforms. According to Steve Quirk, Chief Brokerage Officer at Robinhood, “We recognized the frustration among active traders with legacy offerings and set out to create a modern, intuitively designed platform that meets their needs.”

Futures Trading and Index Options on the Horizon

In addition to the launch of Robinhood Legend, the firm has announced plans to introduce futures trading and index options to its mobile platform. This move is expected to further enhance the trading experience for Robinhood’s customers, who will need to be granted approval to trade futures contracts.

Beyond Small-Dollar Trading: Robinhood’s Expansion Strategy

Robinhood’s latest innovations are part of a broader strategy to expand beyond its roots as a convenient platform for small-dollar traders. The firm’s rise to prominence was fueled by the “meme stock” phenomenon in early 2021, and since then, it has been steadily adding new offerings, including a credit card and a digital wallet for cryptocurrencies.

A Growing User Base and Assets Under Custody

As of the second quarter, Robinhood reported $139.7 billion in assets under custody, along with 11.8 million monthly active users. While the number of active users has decreased since the height of the GameStop mania in 2021, the firm’s assets under custody have continued to grow.

What’s Next for Robinhood?

Robinhood’s next earnings report is scheduled for October 30, and investors will be closely watching to see how the firm’s latest innovations impact its bottom line. With shares up over 100% so far this year, the future looks bright for Robinhood.

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