Staying Neutral in a Divisive Election
In a bid to maintain its neutrality, McDonald’s has released an internal message emphasizing its commitment to staying out of the presidential race. The fast-food giant has become an unwitting participant in the election cycle, with both President Donald Trump and Vice President Kamala Harris referencing the brand in their campaigns.
A Visit from President Trump
On Sunday, President Trump visited a McDonald’s location in Pennsylvania, where he learned how to operate a fry cooker and work the drive-thru line. The visit was seen as an opportunity for Trump to take aim at his opponent, with the President accusing Harris of lying about working at McDonald’s in her youth. However, Harris has denied the accusation, and McDonald’s has stated that it does not have employment records dating back to the early 1980s.
Maintaining Neutrality
Despite the controversy, McDonald’s has reaffirmed its commitment to staying neutral in the election. The company has emphasized that it is not a political brand and that it welcomes customers from all backgrounds. In a statement, McDonald’s said, “Though we are not a political brand, we’ve been proud to hear former President Trump’s love for McDonald’s and Vice President Harris’s fond memories working under the Arches.”
A Shift Away from Politics
McDonald’s stance reflects a broader shift in Corporate America away from politics and initiatives perceived as ideological. Several companies, including Ford and Harley-Davidson, have walked back their diversity, equity, and inclusion policies and practices this year. According to a Gallup-University of Bentley study, only 38% of U.S. adults believe that businesses should take public stances, down from 48% in 2022.
Controversy Surrounding Affordability
McDonald’s has already faced controversy this election cycle, with several viral social media posts criticizing the burger giant’s affordability. Republicans have seized on the issue, tying a jump in McDonald’s menu prices to Biden’s economic policy. In response, McDonald’s U.S. President Joe Erlinger wrote an open letter and released fact sheets about the company’s pricing.
Conclusion
As the election cycle heats up, McDonald’s is determined to maintain its neutrality. By staying out of politics and focusing on its core business, the fast-food giant hopes to avoid alienating customers and maintain its reputation as a welcoming brand.
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