From Soccer to Sauce: Brooklyn Peltz Beckham’s Journey to Culinary Success
At just 25, Brooklyn Peltz Beckham has already explored various careers, from soccer to modeling and even photography. However, it’s in the kitchen where he’s found his true calling. Alongside co-founders Gabe Pepe and Kai Gayoso, Peltz Beckham is behind Cloud23, a premium hot sauce brand now available at Whole Foods nationwide.
A Passion Born During Lockdown
The idea for Cloud23 was sparked during pandemic lockdowns, when Peltz Beckham realized he wanted to combine his love of cooking with his passion for design. After researching the market, he identified an opportunity to make his mark in the hot sauce and condiment industry. Three years of research and development followed, resulting in a unique hot sauce bottle that stands out on store shelves.
Making Condiments Sexy Again
Peltz Beckham’s vision for Cloud23 goes beyond just the taste; he wants to make condiments visually appealing too. The organic sauces come in two flavors, Sweet JalapeƱo and Hot Habanero, and retail for $34.99 for a two-pack. “I designed every tiny little aspect of Cloud23,” he says, emphasizing his dedication to the brand.
A Labor of Love, Not a Celebrity Vanity Project
Peltz Beckham is aware that some might dismiss Cloud23 as a celebrity-endorsed project, but he assures that the brand is his “baby.” He’s heavily involved in all aspects, from designing the bottle to meeting with investors. His passion and commitment are evident in every detail.
Big Plans for the Future
With Cloud23 already working on its take on other popular condiments, Peltz Beckham hopes to see the brand become a staple in every American kitchen. His ultimate goal is for Cloud23 to outlast him, leaving a lasting legacy in the culinary world. For now, he’s content with the joy and fulfillment he’s found in his work. “I’ve never been so happy doing work in my life,” he says.
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