Starbucks Scraps Surcharge for Dairy Alternatives
In a move that will delight many of its customers, Starbucks has announced that it will no longer charge extra for dairy substitutes in its drinks. This change, which takes effect on November 7, is a response to years of customer requests and comes as the company seeks to revamp its business.
A Boost for Customers
The decision to drop the surcharge will save some customers more than 10% on their drinks. This is especially significant for those who opt for milk alternatives, which have become increasingly popular in recent years. By making this change, Starbucks is hoping to attract more price-conscious customers who may have been deterred by the higher prices.
A New Era for Starbucks
The move is part of a broader effort by Starbucks to reinvigorate its business, particularly in the US market. Under the leadership of new CEO Brian Niccol, the company is focusing on simplifying menus, fixing pricing, and changing its marketing strategy. By eliminating the surcharge, Starbucks is taking a step towards making its drinks more accessible and affordable for all customers.
The Rise of Non-Dairy Milk
Starbucks first introduced non-dairy milk in 1997, with soy milk being the first option. Since then, the company has expanded its offerings to include coconut milk, almond milk, and oat milk. The popularity of these alternatives has grown significantly, with many customers opting for them as a healthier and more sustainable choice.
A Win for Animal Rights Activists
The decision to drop the surcharge is also a victory for animal rights activists, who have long campaigned against the extra charge. PETA, in particular, has targeted Starbucks for its non-dairy surcharges, using stunts and protests to raise awareness about the issue. With this change, Starbucks is taking a step towards making its business more animal-friendly and sustainable.
What’s Next?
As Starbucks continues to revamp its business, customers can expect more changes in the coming months. With the launch of its holiday menu and the discontinuation of its olive oil-infused drinks, the company is clearly focused on innovating and improving its offerings. Whether you’re a fan of dairy or non-dairy milk, there’s never been a better time to be a Starbucks customer.
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