Unlikely Allies: How Small Business Owners Are Backing Kamala Harris
In the heart of Philadelphia, a cheesesteak joint is serving up more than just a tasty meal. Jim’s West, a staple in the predominantly Black neighborhood, has become a hub for Vice President Kamala Harris’s presidential campaign. Owner Cortez Johnson, a vocal supporter, believes Harris is the champion small businesses need.
A Commitment to Community
Johnson’s endorsement stems from Harris’s visit to his restaurant in May, where they discussed the importance of supporting Black-owned businesses. “She’s definitely for the community,” Johnson says. “She’s willing to help us thrive and build up small businesses.” Harris’s commitment to economic development in the Black community resonates deeply with Johnson and other small business owners.
Earning the Vote
Harris recognizes the importance of winning over Black male voters, a demographic that has shifted in recent years. In 2020, only 12% of Black men voted for former President Donald Trump. This cycle, Trump has made inroads, but polls suggest Harris is gaining ground. “Black men are like any other voting group,” Harris says. “You’ve got to earn their vote.”
Business Leaders Weigh In
The Black Economic Alliance, a coalition of business leaders and advocates, hosted a video call with over 5,000 attendees to mobilize support for Harris. Co-Chair Tony Coles emphasized the critical role Black men play in deciding the election. Speakers, including former American Express CEO Ken Chenault and Gathering Spot CEO Ryan Wilson, highlighted Harris’s policy proposals focused on economic issues in the Black community.
A Policy Platform for Black Men
Harris’s campaign website outlines her plans to support Black men, including backing 1 million forgivable loans up to $20,000, a National Health Equity Initiative, and down-payment assistance for first-time homebuyers. “Now there is the opportunity for her to lead, for her to drive these things herself, and I think you are going to see some incredible outcomes,” says Richelieu Dennis, chairman of Essence Ventures.
A Shift in Momentum
Recent polling by the NAACP shows Harris has gained ground with Black men under 50 in the past month. Her acknowledgment of the importance of Black men’s votes has resonated with many. “The other good thing that she has done is just acknowledge that Black men’s votes matter,” says Charles Phillips, co-founder and managing partner of Recognize.
Competing for Black Voters
While Trump’s campaign claims to be engaging with Black male voters and business leaders, speakers on the BEA call question the sincerity of his efforts. “You can rock with [Harris] and get probably about 90% of what you want, or go with [Trump] and get nothing,” says Rev. Michael Blake, founder of the Kairos Democracy Project.
Educating Voters
Business leaders like Wilson are focused on educating Black voters about the potential consequences of Trump’s economic policies, including tariffs that could harm Black businesses. As the election draws near, it’s clear that small business owners and Black male voters will play a critical role in shaping the outcome.
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