Rise of the Dragon: Hisense Sets Sights on US TV Dominance
In a bold move to conquer the American market, Chinese home appliance giant Hisense is gearing up to become the number one TV seller in the US within the next two years. Catherine Fang, president of Hisense International, revealed the company’s ambitious plan to cement its position as a premium brand in the competitive US market.
FIFA Partnership: A Strategic Play
To kick-start its brand boost, Hisense has secured a partnership with FIFA, becoming the official partner of the FIFA Club World Cup, set to take place in Miami in June 2025. This strategic move is expected to increase the company’s market share and burnish its image as a premium brand.
AI-Powered TVs: The Future of Entertainment
Hisense’s latest TVs feature an in-house artificial intelligence chip, enhancing image rendering and paving the way for future innovations. Fang hinted at plans to leverage AI for improving audio quality and providing athlete stats via voice command, further elevating the viewing experience.
Pricing and Performance
Hisense’s 55-inch U8 TV series starts at around $700 in the US, while the 100-inch version costs around $3,000 or more. With its sights set on the top spot, Hisense shipped the second-highest number of TV sets in North America in the second quarter, behind Samsung, according to research firm Counterpoint.
White Goods Ambition
Beyond TVs, Hisense aims to become the top Chinese brand of home appliances, such as refrigerators and washing machines, in North America within the next two years. This expansion will further solidify the company’s presence in the US market.
A Decades-Long Global Journey
Unlike other Chinese companies, Hisense has built a strong global business over several decades. Today, the company generates half of its revenue outside China, with North America accounting for about 30% of its overseas sales. As Hisense continues to push boundaries, its commitment to innovation and quality is set to leave a lasting impact on the US market.
Leave a Reply