Streamlining Cloud Purchases: A New Era for AWS Partners
Simplifying the Buying Process
In a move to enhance customer loyalty and partner satisfaction, Amazon Web Services (AWS) has introduced a new “Buy with AWS” button, allowing cloud software partners to embed a seamless payment option on their websites. This innovative feature enables customers to purchase services directly using their AWS accounts, taking advantage of previously agreed-upon discounts.
A Game-Changer for Cloud Software Vendors
Prominent cloud software vendors like Databricks, Wiz, and Workday, which run their products on top of AWS, can now leverage this button to sell services directly to users. With no additional fees required, this integration is expected to increase revenue for AWS and its partners.
A Competitive Advantage
According to David Meyer, senior vice president of product management at Databricks, the “Buy with AWS” button will give AWS a competitive edge over other cloud providers. “We should really see an acceleration of people that go and use it on AWS, because it’s so easy,” Meyer said.
Workday’s Innovative Approach
Workday plans to utilize the button on its Adaptive Planning product, aiming to streamline procurement and get software into the hands of business users faster. If successful, Workday may expand this feature to other products, leveraging the trust and familiarity customers have with AWS.
Industry Insights
Ed Anderson, a vice president at industry researcher Gartner, predicts that other cloud providers will follow suit, launching similar buy buttons for third-party websites. “It’s generally all upside,” he said.
A New Era for Cloud Partnerships
As AWS continues to dominate the cloud infrastructure market, this move solidifies its commitment to supporting partners and enhancing customer experiences. With the “Buy with AWS” button, the company is poised to revolutionize the way cloud software is purchased and consumed.
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