The Art of Placement: How One Consultancy is Revolutionizing the Industry
In the world of television, art placement has become a crucial element in creating an immersive viewing experience. From the lavish sets of “Gossip Girl” to the opulent offices of “Billions,” art consultancy Culture Corps has been instrumental in sourcing and placing artwork that adds depth and authenticity to these popular shows.
A Collaborative Approach
Founder Yvonne Force Villareal, a seasoned art insider, takes a unique approach to art placement. She works closely with set designers, producers, and artists to understand the character’s personality and the desired aesthetic. This collaborative approach ensures that the artwork not only complements the set but also becomes an integral part of the storytelling process.
From Galleries to Screens
Force Villareal’s background in fine art and her experience working with prominent galleries and collectors have given her an edge in sourcing exceptional pieces. She has worked with celebrated artists such as Cecily Brown, Jean-Michel Basquiat, and Carla Klein to create precise replicas of their work for television shows. This not only exposes the artists’ work to a wider audience but also provides a new revenue stream for them.
Championing Women in the Art World
Force Villareal is passionate about promoting women in the art world. She has curated exhibitions featuring female artists and has been recognized for her efforts, including being certified by the Women’s Business Enterprise National Council. Her commitment to empowering women in the arts is evident in her work and her advocacy.
Beyond Television: Expanding into Real Estate
Culture Corps’ expertise extends beyond television to the world of real estate. The consultancy has provided art for luxury hotels and commercial properties, including the Ritz-Carlton New York, NoMad, and 360 Rosemary in West Palm Beach, Florida. Force Villareal’s team sources original works for common spaces and licenses pieces for individual rooms, creating a unique and cohesive aesthetic.
A New Era for Art Placement
The rise of art placement in television has opened up new opportunities for artists, collectors, and enthusiasts alike. With Culture Corps at the forefront of this movement, the possibilities are endless. As Force Villareal notes, “TV is a brilliant way to expand an artist’s studio practice and reach new audiences.” With her expertise and passion, the art world is sure to benefit from this innovative approach.
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