The Future of Creative Compensation: A New Era of Fairness
As artificial intelligence continues to advance, it’s becoming increasingly clear that creatives deserve a fair share of the profits. OpenAI CEO Sam Altman believes that original creators should be compensated for their contributions to large language models, much like college athletes receive Name, Image, and Likeness (NIL) deals.
Rewriting the Rules of Creative Compensation
Altman’s vision is to establish a new standard for rewarding creators, one that provides new revenue streams and fair compensation structures. However, developing such an economic model won’t be easy. It requires addressing complex issues like system abuse, opt-in mechanisms, and fair payment structures.
The Challenge of Micropayments
Altman is passionate about finding a solution, proposing micropayments as a potential answer. Imagine generating a story in the style of a famous writer and receiving payment for it. While this sounds promising, it’s still unclear when or if this system will become the norm.
A Growing Concern
OpenAI has faced scrutiny over its use of published articles without permission, leading to lawsuits from multiple newspaper publishers, including The New York Times. Altman acknowledges the challenge, but remains committed to finding a solution.
Tech Leaders Weigh In
Altman isn’t alone in his quest for fair creative compensation. Bill Gross, founder and CEO of AI startup ProRata, is developing an answer engine that pays content creators a percentage of the company’s revenue based on their contributions. Gross believes that “AI is powerful and unstoppable, but it’s also unfair,” and that creators and consumers deserve protection.
A New Approach to Revenue Sharing
ProRata’s algorithm assesses the output of large language models and generative AI, determining the contribution of each piece of content and sharing revenue accordingly. While it’s unclear how much individual creators will earn, ProRata has already partnered with prominent publishers like the Financial Times, The Atlantic, and Axel Springer.
A Shift Towards Fairness
As the AI landscape continues to evolve, it’s essential to prioritize fairness and creativity. By establishing new economic models and revenue streams, we can ensure that original creators receive the compensation they deserve. The future of creative compensation is uncertain, but one thing is clear: change is on the horizon.
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