Unlocking the Potential of Graphic Templates
As a small business owner, you wear many hats, including content creator. Building an audience through social media and newsletters can be a daunting task, especially when done alone. The sheer volume of content being created and shared today is staggering, making it essential to find ways to streamline processes and reduce costs.
Cutting Costs and Time
One way solopreneurs are adapting is by leveraging customizable graphic templates for their materials, rather than hiring a designer or building them from scratch. This approach not only saves time but also reduces expenses. “I utilize those kinds of services anytime I need to build something quickly,” says Nicaila Okome, host of the “Side Hustle Pro” podcast.
Turning Your Skill into a Side Hustle
If you have a talent for graphic design, consider building a side hustle that can generate passive income. You can create templates for various platforms, including Instagram, social media, websites, e-books, e-learning courses, blogs, and even physical products. The possibilities are endless, from packaging templates for customers to print and use to templates for entrepreneurs launching their own line of skincare.
Research and Development
To get started, research popular platforms like Canva, Etsy, and Creative Market to see what types of templates are in demand, how they’re sold, and their pricing. You’ll find a range of options, from individual templates to package deals, with prices varying from a few dollars to hundreds of dollars. For example, a social media set with 20 templates might sell for $5.67 on Etsy, while a set of 120 Instagram templates could go for $165 on Creative Market.
Selling Your Templates
When you’re ready to sell, be aware that each platform has its own fees and stipulations. Etsy charges a listing fee and a percentage of each sale, while Creative Market takes a 50% commission on each sale. Canva requires designers to register and have their work accepted, earning royalties every time their design is used.
Growing Demand
The demand for customizable graphic templates is expected to grow, making this a lucrative opportunity for designers. “Definitely, the demand is going to grow,” says Okome. By tapping into this market, you can create a passive income stream that complements your day job.
Getting Started
If you’re interested in exploring this opportunity, start by researching the platforms, understanding the fees and stipulations, and developing your design skills. With the right approach, you can turn your graphic design talent into a profitable side hustle.
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