The Enduring Legacy of Steve Jobs’ Management Philosophy
More than a decade has passed since the world lost Steve Jobs, the visionary behind some of the most groundbreaking technological innovations in history. Yet, his profound influence on Apple’s leadership and employees continues to resonate. One of Jobs’ most steadfast beliefs may surprise aspiring leaders: he advocated for promoting exceptional individual contributors to management roles, rather than hiring professional managers.
The Pitfalls of Professional Management
When Apple’s founders, including Steve Wozniak, realized their company’s vast potential, they attempted to bring in experienced managers. However, this approach failed miserably. As Jobs recalled in a mid-1980s interview, “Most of them were bozos. They knew how to manage, but they didn’t know how to do anything.” This experience led Jobs to conclude that the most effective managers are those who have mastered their craft, rather than solely focusing on management techniques.
Elevating Exceptional Contributors
Jobs’ first management tip was to promote individuals who excel in their field, even if they don’t aspire to be managers. These individuals can teach others valuable skills, as they have a deep understanding of their craft. Jobs believed that employees are more likely to learn from someone who has achieved greatness in their field, rather than a professional manager.
A Gamble on Talent
Jobs took a risk by promoting Debi Coleman, a 32-year-old member of the Macintosh team, to a financial management role. Despite her lack of tech and manufacturing experience, Coleman’s exceptional skills and organizational effectiveness earned her the position. She went on to become Apple’s chief financial officer and was recognized as one of Silicon Valley’s most prominent technology executives.
The Power of Collaboration
Jobs was adamant that Apple would be a collaborative company, united by a common vision. He believed that leadership involves articulating a clear vision, achieving consensus, and empowering employees to work together towards a shared goal. This approach has been a hallmark of Apple’s success, with Jobs often referring to the company as the “largest startup” in the world.
Recruiting for Greatness
Jobs was heavily invested in recruiting at Apple, seeking individuals who were “insanely great” at what they did. He wanted employees who shared his passion for bringing innovative technology to the masses. By focusing on recruiting exceptional talent, Jobs created a self-policing culture where top performers attracted and mentored like-minded individuals.
A Lasting Impact
Steve Jobs’ management philosophy continues to inspire leaders and employees alike. By promoting exceptional individual contributors, fostering collaboration, and recruiting for greatness, Jobs created a legacy that extends far beyond his time at Apple.
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