Boosting the Odds: DraftKings Introduces Subscription Service
In a bold move, DraftKings is shaking up the sportsbook industry with the launch of DraftKings Sportsbook+, a subscription service designed to give customers an edge. This innovative offering is currently being tested in New York, with plans to potentially expand to other states.
A New Era in Sports Betting
For a monthly fee of $20, subscribers will receive a profit boost of up to 100% on winning parlays. The boost amount increases with the number of legs in the parlay, with a two-leg parlay receiving a 10% boost and an 11-leg parlay getting the full 100% boost. The maximum bet eligible for this promotion is $25.
Why New York?
New York provides an ideal testing ground for DraftKings, given its strong online gaming market. Additionally, the company may be looking to offset the Empire State’s steep 51% sports wagering tax rate, tied with New Hampshire for the highest in the country.
Industry First
DraftKings appears to be the first U.S. operator to launch a subscription service, which could set a new standard for the industry. Parlays, a profitable and growing area for sportsbooks, are a key focus of this new offering.
Enhancing the Fan Experience
According to DraftKings, the subscription service aims to create more excitement and value for customers by enhancing their parlay experience. While the company hasn’t disclosed the number of users who have signed up so far, it’s offering the first month free, with the subscription kicking in thereafter.
What’s Next?
As DraftKings considers expanding the service to other states, the industry will be watching closely. Will this innovative approach change the game for sportsbooks and customers alike? Only time will tell.
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