Trademark Trouble for Tiger Woods’ Sun Day Red Brand
Tiger Woods’ new golf brand, Sun Day Red, is facing opposition from footwear giant Puma over its logo. The German company has filed a notice of opposition, claiming that the Sun Day Red logo is too similar to Puma’s iconic leaping cat logo, which has been in use since 1969.
A Familiar Feline Face
The Sun Day Red logo features a leaping cat, a nod to Woods’ tradition of wearing red on Sundays. The logo also pays tribute to his 15 major championships, with lines representing each victory. However, Puma argues that the similarity between the two logos could cause consumer confusion.
A Second Challenge
This is not the first challenge Sun Day Red has faced. A small company called Tigeraire filed a notice of opposition in September, which is still pending in federal court. TaylorMade, the owner of Sun Day Red, remains confident in its trademarks and logos.
A Significant Challenge
Trademark attorney Josh Gerben believes Puma has a legitimate case, citing the rarity of logo disputes compared to name or slogan disputes. “This is a real fight,” Gerben said. “Any time you have open litigation, you can lose.” The two parties may still reach a settlement before the case goes to trial, likely in September 2026.
Tiger’s Target
Gerben notes that Tiger Woods’ high profile makes him a target for trademark disputes. “He’s big enough to move markets,” Gerben said. As the case unfolds, it remains to be seen whether Sun Day Red will be able to overcome these challenges and establish its brand identity.
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