Language Learning Surge: Duolingo Sees Mandarin Boom Amid RedNote Rise
The popularity of Chinese social media app RedNote, a rival to TikTok, has led to a significant surge in users signing up to learn Mandarin on Duolingo. The language learning platform saw a staggering 216% increase in Mandarin learners compared to the same period last year.
RedNote’s Rapid Rise
RedNote, also known as Xiaohongshu in China, has become the number one free app on the Apple app store, a position it has held for most of the week. This rapid growth has been fueled by the uncertainty surrounding TikTok’s future in the US, with the Supreme Court hearing oral arguments in a case that could effectively ban the popular app.
Duolingo’s Forward-Thinking Approach
A Duolingo spokesperson revealed that the company’s marketing team has been proactive in establishing a presence on RedNote, managed by their team in China. This strategic move has allowed Duolingo to capitalize on the growing interest in Mandarin language learning.
Language Learning Trends
Duolingo offers courses in 42 languages, with Spanish being the most popular language on the app, boasting 48.8 million learners. French follows closely behind, with 27.3 million users, while Chinese ranks eighth, with 10.7 million learners.
Duolingo’s Success
The language learning platform has seen significant growth, with its shares climbing 43% last year, outperforming the Nasdaq’s 29% gain. As the demand for language learning continues to rise, Duolingo is well-positioned to capitalize on this trend.
The Future of Language Learning
As the world becomes increasingly interconnected, the importance of language learning cannot be overstated. With Duolingo’s forward-thinking approach and RedNote’s rapid rise, it’s clear that the future of language learning is bright.
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