Unlocking the Secrets of Beauty and Wellness: A Conversation with Michel Brousset
At the ICR Conference 2025, Exec Edge hosted an intimate fireside chat with Michel Brousset, the visionary CEO of Waldencast plc (Nasdaq: WALD). Joining him was Editor-at-Large Jarrett Banks, and together they explored the unique marketing strategies of Milk Makeup and Obagi Medical, as well as the company’s approach to driving organic growth.
A Leader in the Making
Michel Brousset’s impressive resume boasts over 25 years of experience in leading, operating, and building global brands at industry giants like L’Oréal (PAR: OR) and Procter & Gamble (NYSE: PG). His expertise in launching and building iconic brands across multiple geographies has been instrumental in shaping his vision for Waldencast.
The Birth of Waldencast
In 2019, Brousset founded Waldencast, a holding company and investment vehicle dedicated to partnering with and creating next-generation beauty and wellness brands. With a focus on collaboration and diversity, Waldencast has attracted founders from diverse backgrounds (across three continents, 56% female) and recruited top talent in the beauty and wellness industry.
A New Era in Beauty and Wellness
Waldencast’s ambition is to build a global best-in-class beauty and wellness operating platform by developing, acquiring, accelerating, and scaling conscious, high-growth purpose-driven brands. The company’s vision is rooted in its brand-led business model, which ensures proximity to customers, business agility, and market responsiveness while maintaining each brand’s distinct DNA.
The Power of Synergy
The business combination with Obagi Skincare and Milk Makeup marked the first step in realizing Waldencast’s vision. As part of the Waldencast platform, its brands will benefit from operational scale, expertise in managing global beauty brands, a balanced portfolio, asset light efficiency, and market responsiveness.
Watch the Full Recording
To learn more about Michel Brousset’s insights on the beauty and wellness industry, watch the full recording of the fireside chat.
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