Sustainable Success Story: Grove Collaborative’s CEO Shares Vision for a Greener Future

Sustainability Meets Success: Grove Collaborative’s CEO Shares Vision

At the ICR Conference 2025, Exec Edge hosted an intimate fireside chat with Jeff Yurcisin, the Chief Executive Officer of Grove Collaborative Holdings, Inc. (NYSE: GROV). Editor-in-Chief John Jannarone joined the conversation, exploring the company’s innovative business model and key differentiators in the consumer products space.

A Leader in Sustainability

Jeff Yurcisin has been at the helm of Grove Collaborative since August 2023, transforming the company from a loss-making entity to a sustainable business with positive EBITDA over the past year. This remarkable turnaround is attributed to a customer-centric approach that permeates every aspect of the organization.

A Proven Track Record

As a seasoned direct-to-consumer CEO, Jeff has built and led multiple billion-dollar brands, driven by a passion for sustainability and a mission to create a trusted brand for environmental and human health. His impressive resume includes stints as CEO of Shopbop and Zulily, as well as senior executive roles at Amazon, where he spearheaded global efforts on Private Brands and Apparel.

Grove Collaborative: A One-Stop Sustainable Destination

Grove Collaborative Holdings, Inc. is revolutionizing the way we shop for everyday essentials. As the one-stop online destination for sustainable products, Grove creates and curates a range of household cleaning, personal care, health and wellness, laundry, clean beauty, baby, and pet care products from over 240 brands. The company’s commitment to sustainability is evident in its rigorous standards, ensuring that every product meets high criteria for ingredients, performance, packaging, and environmental impact.

What’s Ahead in 2025

In the fireside chat, Jeff shared his vision for the future, outlining Grove Collaborative’s plans for 2025 and beyond. With a focus on innovation and customer satisfaction, the company is poised to continue its remarkable growth trajectory.

Watch the Full Recording

To learn more about Grove Collaborative’s business model, key differentiators, and plans for the future, watch the full recording of the fireside chat with Jeff Yurcisin.

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