Sweet Success: The Straw Expands Nationwide
A Fresh Take on Franchising
The Straw: Modern Milkshakes, a US-based milkshake brand, is shaking things up with a national franchise expansion program. After establishing a loyal customer base in Orange County and Los Angeles, the company is now inviting entrepreneurs to join the movement and explore franchising opportunities.
Targeting New Markets
Initial targets for expansion include Las Vegas, Arizona, San Diego, and Los Angeles, with plans for further regional growth. This strategic move aims to extend The Straw’s reach and bring its unique milkshake experience to a wider audience.
A Recipe for Success
Founder Patrick Nguyen, with over 30 years of experience in the culinary arts and bartending, has crafted a menu and system designed to eliminate guesswork and minimize costs while maximizing profits. His model boasts low overheads and high profit margins, resulting in strong customer loyalty and brand recognition.
A Blast from the Past
The Straw’s nostalgic atmosphere pays tribute to 1950s-style iconic diners and jazz clubs, making it easy for franchisees to operate. The menu features signature creations like the Cookies and Cream Milkshake with house-made edible cookie dough and the Donkey Kong Milkshake featuring bananas, butter, and a cannoli shell. Vegan options and shakes infused with beer or spirits are also available.
An Unforgettable Experience
Nguyen attributes The Straw’s success to its innovative milkshake menu, combined with live music and exciting events. “Every visit to The Straw leaves customers wondering: ‘What’s going to happen next?’ We’ve created a dynamic and unique environment that keeps people coming back,” he says.
Join the Ranks
With a proven model and a commitment to supporting its franchisees, The Straw: Modern Milkshakes is poised for nationwide success. Entrepreneurs looking for a unique business opportunity can explore franchising with The Straw and be part of a brand that’s shaking up the milkshake industry.
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