Unlocking the Secrets of the Asian Food Market
A Conversation with Felix Lin, CEO of HF Foods
At the ICR Conference 2025, Exec Edge hosted an exclusive fireside chat with Felix Lin, the Chief Executive Officer of HF Foods. Joining him was Editor-at-Large Jarrett Banks, and together they explored the key trends shaping the Asian food space, the driving forces behind growth in today’s market, and more.
Meet Felix Lin: A Leader in the Making
As the current CEO and President of HF Foods Group, Felix Lin has been instrumental in executing the company’s transformation plan over the past five years. Prior to taking on the top role in December 2024, he served as Interim CEO and has held various leadership positions, including Chief Operating Officer and Interim Chief Financial Officer. His dedication and expertise have earned him a nomination to join the Board of Directors in June 2025.
A Diverse Career Path
Before joining HF Foods, Felix Lin had a successful stint at Blue Bird Corporation, the leading school bus manufacturer in North America. As Vice President and Senior Strategy Officer, he oversaw human resources, corporate and operations training, government relations, compliance, and strategy. He also held leadership positions in Manufacturing Operations, Supply Chain, Finance, and Accounting. Earlier in his career, he was part of the China and Middle East business development team for Blue Bird Corporation under Cerberus Capital Management, LLP.
Education and Expertise
Felix Lin holds a bachelor’s degree in finance and accounting from Mercer University, a Master of Accounting degree from Georgia College and State University, and a Master in Business Administration degree from the University of North Carolina at Chapel Hill. His impressive educational background is complemented by his experience as an Independent Board Member for HFFG, where he served as Chairman of the Audit Committee and the Special Investigation Committee.
HF Foods: A Leading Player in the Asian Food Market
HF Foods Group Inc. is a prominent marketer and distributor of fresh produce, frozen and dry food, and non-food products to Asian restaurants and other foodservice customers across the United States. By leveraging its nationwide network of distribution centers and strong relationships with growers and suppliers, HF Foods aims to meet the growing demand for Asian American restaurant cuisine.
Headquartered in Las Vegas, Nevada, HF Foods trades on Nasdaq under the symbol “HFFG”. For more information, please visit www.hffoodsgroup.com.
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