Unlocking the Secrets of Health-Forward Investing
At the forefront of the health and wellness revolution, Manna Tree is redefining the consumer products landscape. Recently, Exec Edge had the privilege of hosting a fireside chat with Steve Young, Managing Partner at Manna Tree, at the ICR Conference 2025. Editor-at-Large Jarrett Banks joined the conversation, exploring the company’s strategic investments in health-forward food companies and its approach to scaling while maintaining a focus on health.
A Seasoned Leader in Consumer Products
Steve Young brings a wealth of experience to the table, combining growth equity investment expertise with global C-level operating acumen. As Managing Partner at Manna Tree, he leads the investment portfolio and sits on both the Executive and Investment Committees. Young’s impressive track record includes guiding investments in successful companies like Vital Farms and Health-Ade. His 20-year career spans roles such as EVP at Sunrise Strategic Partners, buy-side leadership at General Mills, and CEO of Bellisio/CP Foods North America.
Global Insights and Expertise
Young’s international experience is equally impressive, having spent five years with Cereal Partners Worldwide, a General Mills-Nestle joint venture. During this time, he led Global Marketing from Australia and Switzerland, developing a deep understanding of global consumer trends.
Manna Tree’s Mission
Co-founded by Ellie Rubenstein and Ross Iverson, Manna Tree is a global private equity firm dedicated to empowering consumers to live better, longer. The firm strategically invests in the consumer sector, focusing on growth-stage and buyout opportunities within the health and wellness ecosystem. To date, Manna Tree has made investments in 13 companies, including Health-Ade, Gotham Greens, Vital Farms, Good Culture, and more.
Investing in a Healthier Future
Manna Tree’s commitment to health-forward investing is evident in its portfolio companies. By providing strategic guidance and support, the firm enables its partners to scale while maintaining a focus on health and wellness. As the consumer products landscape continues to evolve, Manna Tree remains at the forefront, driving innovation and growth in the health and wellness sector.
Stay Ahead of the Curve
To learn more about Manna Tree’s approach to health-forward investing, watch the full recording of the fireside chat with Steve Young. For more insights and expert analysis, contact Exec Edge at [email protected].
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