Denver Scores Big: $110M Women’s Soccer Franchise Breaks Records

Women’s Soccer on the Rise: Denver Lands Record-Breaking Franchise

A New Era for Professional Women’s Soccer

In a landmark deal, the National Women’s Soccer League (NWSL) has awarded Denver its 16th franchise, shattering records with a staggering $110 million expansion fee. This monumental sale underscores the remarkable growth of professional women’s soccer, with the latest franchise sale more than doubling the price paid by Boston team owners just 16 months ago.

Meet the Ownership Group

Leading the charge is IMA Financial Group chairman Rob Cohen, alongside Ariel Investments’ Mellody Hobson, former Washington Commanders president Jason Wright, and a diverse group of investors. Cohen will serve as controlling owner and governor, with Hobson as alternate governor. This powerhouse team is poised to bring a new level of excitement to the Mile High City.

A Perfect Match: Denver’s Passionate Sports Culture

According to NWSL Commissioner Jessica Berman, Denver’s vibrant fan base and passionate sports culture make it the ideal location for the league’s 16th team. The city’s enthusiasm for sports is undeniable, and the NWSL is eager to tap into this energy.

State-of-the-Art Facility on the Horizon

Cohen envisions a cutting-edge stadium designed specifically for women’s play, with a central location and easy access to mass transit. While the team has yet to announce its home venue, Cohen promises to unveil plans for temporary and permanent facilities in the coming weeks.

A Legacy of Sports Leadership

Cohen, a seasoned sports entrepreneur, founded the Denver Sports Commission in 2001 and is a founding member of the U.S. Olympic and Paralympic Foundation. His commitment to building a club that operates with integrity and excellence from day one is unwavering.

A New Chapter for Women’s Soccer in Colorado

With a rich history of women’s soccer in the state, Denver’s new franchise is poised to make a lasting impact. Colorado has produced talented players like Lindsey Horan, Mallory Swanson, and Sophia Smith, and the NWSL is eager to tap into this existing enthusiasm.

The Future of Women’s Soccer Looks Bright

As the NWSL continues its rapid growth, Denver’s new franchise is set to be a game-changer. With a record-breaking expansion fee and a dedicated ownership group, the stage is set for a thrilling new chapter in professional women’s soccer.

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