K-Pop Frenzy: Blackpink’s Rosé and Bruno Mars’ Collaboration Sends YG Plus Shares Soaring
The K-pop craze has once again taken the world by storm, with a new collaboration track between Blackpink member Rosé and Bruno Mars sending shares of South Korean media company YG Plus to a seven-month high. The song, titled “APT,” reached the top of Spotify’s Top 50 Global playlist and came in fourth on iTunes’ Top 100: Global chart, sparking a frenzy among fans and investors alike.
A Record-Breaking Debut
The official music video on YouTube has garnered over 82.9 million views, reportedly surpassing Taylor Swift and Post Malone’s “Fortnight” as the biggest male-female duet debut of 2024. This impressive feat is a testament to the growing popularity of K-pop globally and the immense talent of Rosé, who debuted in 2016 as one of the four members of Blackpink.
A Boost for YG Plus and YG Entertainment
YG Plus shares climbed almost 30% on Monday and as much as 29.8% on Tuesday, following the release of the collaboration track. YG Entertainment, the parent company of YG Plus, also saw its shares rise by as much as 3.53% on Tuesday. However, despite this boost, YG Entertainment’s stocks have dropped 22.5% year-to-date, reflecting the uncertain conditions facing the global music industry.
The Rise of K-Pop
South Korean pop stars are increasingly making waves in the global music scene, smashing records, performing at premier music festivals in the West, and topping charts. However, this stratospheric success has not been mirrored in the long-term stock performance of their management agencies. As the K-pop craze continues to sweep the world, it remains to be seen whether this trend will change in the future.
Rosé’s Solo Career
Rosé left YG Entertainment at the end of 2023 and signed with The Black Label, a YG subsidiary, as well as U.S. record label Atlantic Records for her solo career. Records from The Black Label are distributed by YG Plus, which has clearly benefited from Rosé’s collaboration with Bruno Mars. With her solo career taking off, fans can expect more exciting music from Rosé in the future.
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